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I teach a few flavours of Marketing at the
West University of Timisoara's
Economics Faculty. I also teach post-graduate and training classes on a
non-permanent basis. I specialize in a few
areas which, when viewed from a certain perspective, are connected (the links lead to pages that are in Romanian):
In addition, I work closely with a number of private NGOs and
commercial organisations to provide marketing-related training, in particular to
small and medium enterprises in the IT sector.
Clearly, it is difficult to look around the world today and not see the
impact of globalization, regardless of your take on that phenomenon. Much of it
has to do with both the marketing strategy that firms deploy to increase or
maintain competitiveness and growth, and also with the tremendous growth in the
use of information technology and the Internet. Marketing takes to the web more
and more, and not only that: brick-and-mortar organizations turn to computer
technology for solutions to their information processing needs, for ways to make
them develop ever more personal relationships with their customers. By getting
personal, organizations need to respond to more of their customers' needs than
ever before, and the newly-matured field of social marketing is proof to the
increasing importance of such activities in the real world.
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